After sharing the final clip on Twitter, we were surprised the next morning to see that it had been shared over a million times via another account. Not only was it on Twitter, but it had also reached Facebook, Instagram and several newspapers. Many commentators argued about whether the clip was real or fake and we were inundated all day with requests to use the footage.

What had started as a fun little internal project had grown into something quite big and captured the spirit of England’s 2018 World Cup campaign. See below for the video breakdown of how the project was created...