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The 2013 performance, celebrated 100 years of the show with a steampunk aesthetic reflecting that year’s set design. 2014 saw Prince William’s first attendance and a more modern fun logo and sequence was designed. From 2015-2016, we reworked a neon billboard theme. 2018-2019, saw a new set design that was reminiscent of palace gates. In 2020, we returned to the neon billboard idea, for a special show from Blackpool. From 2021, we were back in the Royal Albert Hall with another new set and logo design that was reminiscent of armillary spheres.

Below you can see a slideshow of stills showing the evolution of the logo and title design over the last ten years. Hopefully the show will continue to run for another 100 years, and Potion Pictures will continue its history of keeping the logo up to date, relevant and reflective of the huge variety of entertainment and talent the show offers.

LEGACY OF LOGO DESIGN

We have been very proud to be involved with the Royal Variety performance since 2013, creating a new title sequence every year, which details all the amazing acts performing on the show.

The world’s best in entertainment have been appearing at the Royal Variety Performance since its inception in 1912. Now watched by over 152 million TV viewers globally, it is one of the most successful and long running entertainment shows in the world.

CLIENT: 

ITV Studios for ITV

CATEGORY: 

DESIGN & BRANDING

ROYAL VARIETY PERFORMANCE

Design and Branding

SEXY BEASTS

Wild and sassy logo development

BRITAIN'S GOT TALENT 2022

Britain’s live performance extravaganza

THE NATIONAL LOTTERY'S
NEW YEAR'S EVE BIG BASH

Jaw dropping arena visuals

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