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Our approach to this job was to base the logo on two contrasting fonts to reflect the two different themes in the show’s title: One font cool and elegant, the other font playful with an animalistic hint. We applied shiny gold texture to SEXY and fur to BEASTS.

We successfully won the pitch but Netflix were asked to develop the look and try a couple of other wildcard options. We stuck with the original concept but were asked to try more realistic animal textures as well as try more realistic animal textures.

Initial Response