We created epic imagery not only for the huge stage screens but also for nine large three dimensional LED cubes, which travelled around the set to create striking immersive environments. Working closely with Creative Director Christian Storm and the individual record labels, Potion emphasised the incredible 'cubic' design of the set, creating visuals that enhanced the form of the physical space, amazed the audience with perspective trickery and dazzled with massive 'takeover' moments.
Broadcast on New Year’s Eve this was ITV’s shiny star-studded celebration of 2023 featuring performances by Busted, Paloma Faith, Becky Hill, pop royalty Take That and many more. Held at the OVO Arena Wembley, the amazing concert was hosted by Jason Manford and Alesha Dixon, and featured guests including Sir Mo Farah and Brian Cox as well as a multitude of big-names from the entertainment world.
Using innovative techniques we pushed boundaries, such as using forced perspective to trick the human eye into believing objects were floating inside the solid cubes. We deployed real time graphics software Notch, which allowed us to take in live camera feeds of performers and then apply stunning graphics effects in realtime. We incorporated this into the visuals on the LED screens to spectacular effect.
It was an honour to create the visuals for a 5 minute narrative theatre piece to commemorate the 75th Anniversary of Windrush. The moving tribute added real gravitas to a knockout evening.
AN INNOVATIVE APPROACH
