The format of the show means that briefs aren't delivered until a week before the live broadcast, and are subject to change as the couple's choreography develops through training. We advise and guide the creative team about what will work well in AR, whilst encouraging all ideas that will enhance the setting and theme of each performance.

For the AR to feel real the graphics have to be rooted firmly in position, creatively tie in with the aesthetic of the performance, and realistically respond to an environment filled with lights and constant movement. Building on Potion's experience working on the show, and familiarity with the production process, designs were created in mind of camera movement limitations and directorial style - ensuring that visuals meshed with every performance.