Potion Pictures have worked on Strictly Come Dancing since 2010 and the series has grown every year. As well as the amazing floor projection, Potion also designs all the content for the LED screens that go a full 360 degrees around the studio. Potion also designs and operates all the live AR content.

With over 160 unique performances to produce over the series, the Potion team works closely with the producers, choreographers, director and lighting team to ensure stunning graphics in a short turnaround time.

Potion also designed content for most of the guest acts including John Legend, Robbie Williams, Adam Lambert, George Ezra, Becky Hill, Luke Evans, Tom Grennan, Joel Corry, Sam Ryder, Florence & The Machine and Lewis Capaldi.